Why Us

 

 

Take advantage of our unrivalled experience

 

With over 30 years of marketing experience and a portfolio made up of thousands of projects and campaigns, our versatile and dedicated team has the know-how required to make your business stand out from the crowd and help you achieve your goals.

More >

 

We have worked with numerous manufacturers (including Ford, Nissan and Toyota) and retail groups (such as Dagenham Motors, Inchcape and Porsche Retail) in the motor industry and, as such, we have an excellent understanding of the business from a variety of perspectives. This experience, combined with a diligent and creative approach, has enabled us to help our clients increase enquiries and sales by: managing the launch of thriving retail sites, organising highly effective high-profile weekend sales events, designing and implementing fully integrated marketing campaigns and pioneering successful campaign strategies.

 

Furthermore, a lot of our best work has been done during and on the back of economic recessions (ie. in the late 80's). This has usually involved us helping our clients launch new retail sites, expand the capacity of pre-existing ones and reach out to potential customers who may have been neglected by the local competition. Naturally, the temptation is to cut back on marketing, because marketing budgets are so flexible compared to the fixed cost of a showroom, for example - but there is a real danger of over-reacting and adversely damaging long-term success in the process.


The current economic climate is full of opportunities for those who are alert to them - and increased investment in marketing is so often the way forward in such situations, because it is the most readily adaptable and cost-effective way to take advantage of improving economic conditions. Those of our clients who have adopted a positive outlook and invested in marketing at the tail end of a recession have tended to reap the benefits by getting a head start on the competition and claiming a greater unfair share of the market. In such cases our in-depth knowledge of the automotive industry, combined with our experience of challenging market conditions, has enabled us to manage our clients' budget cost-effectively and intelligently.


Our scope and depth of experience in automotive marketing has been recognised by NADA (National Automobile Dealer Association, based in USA) and Ford, for whom we have been relied upon to establish and develop effective dealer advertising guidelines. This is in addition to the hundreds of dealerships and independent retailers who have also benefitted from working with us over the years.


Our clients are certainly not just restricted to the motor industry though. In fact, we have worked in just about every business sector, with clients as diverse as computer manufacturers (such as Stone Computers) and artists (such as those at the Royal Eastbourne Golf Club). Whatever it is that we do, we do it with a wealth of marketing experience behind us and an industrious team who possess a wide range of skills in the context of an exceptional appreciation of the fundamentals of marketing. And of course, being exposed to so many different markets, products and demographics has helped us to develop and maintain the highest of standards and creativity.

 

 

We will help you maximise the potential of your media options

 

No other marketing team we know of is as well equipped to manage your marketing budget as cost-effectively and creatively as we are. Owing to our blend of experience and cutting-edge expertise, we are able to propose appropriately innovative solutions and manage fully integrated marketing campaigns with a clear focus on tangible results. Though this may seem like the absolute minimum you'd expect of a marketing consultancy, it is in fact surprisingly rare; most modern marketing agencies simply aren't qualified to capitalise on modern media because they lack the depth of knowledge and industry-hardened experience that we have. We really do understand marketing and are therefore able to appreciate the proper context in which to use the potentially dizzying array of modern marketing techniques and media formats now available.

More >

 

We can help you get the most out of internet marketing, making it work for you, rather than just setting everything up and assuming it will work by itself. Unlike some of the opportunistic internet-marketing 'experts' who promise outlandish results without the need for much effort, we understand that running a business is compex and requires a conscientious and intelligent approach, not complacent quick fixes.


We differ in that we appreciate what needs to be done and how it all ties-in together; an online presence is not maintained in a vacuum – more often than not it needs to be supported by inviting people to your site directly, rather than just relying on the usual search engine optimisation. We believe that this generic hits-based advertising should only be part of a larger strategy and, when used in isolation, it is no more than a poor subsitute for real methods borne from experience and expertise. For instance, we usually like to consider a more integrated approach involving other media, such as improved point-of-sale material and careful, intelligent use of your customer database. Even direct mail (which can link directly to your website) is a potentially resurgent and viable option these days, given its relative rarity.


Ultimately, we want to form a partnership and help you succeed; too many agencies these days have narrow interests and limited awareness, and are driven only to make quick money and sell space. When we manage a marketing campaign we make sure everything is working in unison towards the tangible end of increased sales and sustainable growth. We don't just build a website and set up some pages and links on third-party sites – these are generic solutions to over-simplified objectives and will succeed only in putting you on a par with everyone else. We can make you stand out from the growing crowd of competition by helping you use technology and media intelligently, cost-effectively and only where appropriate - not just because it is the done thing

 

Our fees are flexible and extremely competitive

 

Because we're happy to do as much or as little as you want, our fees are flexible and tailored to your particular needs. In other words: you decide what is necessary and you choose how much you're comfortable for us to do. And as we provide a complimentary marketing audit after our first meeting you will be aware of exactly why our recommendations are likely to achieve results, so your decision-making is informed and your choices transparently costed.

More >

 

Because we're happy to do as much or as little as you want, our fees are flexible and tailored to your particular needs. In other words: you decide what is necessary and you choose how much you're comfortable for us to do. And as we provide a complimentary marketing audit after our first meeting you will be aware of exactly why our recommendations are likely to achieve results, so your decision-making is informed and your choices transparently costed.


We have often become a kind of one-stop-shop for clients, handling all of their marketing needs and working with them on a daily basis. This situation has come about time and time again because our clients have trusted us to handle their marketing budget pragmatically and cost-effectively, and to deliver the best possible return on their investment; we are confident that we can improve your marketing and generate increased sales to the extent that we are essentially self-funding.


Our reputation for having such competitive rates is partially based on the privileged negotiating position we enjoy with our outstanding network of suppliers. This is supplemented by the fact that we don't have to worry about the massive overheads typically associated with maintaining a larger organisation - you won't end up paying for expensive company cars and team-building days. Instead, we are a lean team of skilled designers, enthusiastic graduates and marketing veterans.


In short: we believe we are the kind of people you want to do business with. We know what our clients expect of us and once hired we can just get on with things; we are the team that talks your language.


If you would like to discuss how we might be able to assist you then please don't hesitate to contact us. Or if you would like to hear about us from the perspective of some of our clients then we are more than happy to put you in touch with them. Either way, you can leave your details here and we will get back to you by the next working day.